First Impressions Matter: An Experimental Investigation of Online Financial Advice

Author:

Agnew Julie R.1,Bateman Hazel2,Eckert Christine3,Iskhakov Fedor4,Louviere Jordan5,Thorp Susan6

Affiliation:

1. Raymond A. Mason School of Business, College of William and Mary, Williamsburg, Virginia 23185

2. UNSW Business School, UNSW Australia, Sydney NSW 2052, Australia

3. Business School, University of Technology Sydney, Ultimo NSW 2007, Australia

4. Research School of Economics, The Australian National University, ACT 2601, Australia; and ARC Centre of Excellence in Population Ageing Research, UNSW Australia, Sydney NSW 2052, Australia

5. School of Marketing, University of South Australia, Adelaide SA 5001, Australia

6. University of Sydney Business School, University of Sydney, NSW 2006, Australia

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Strategy and Management

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