Low-Price Guarantees in a Dual Channel of Distribution-Reference-Cited by-同舟云学术

Low-Price Guarantees in a Dual Channel of Distribution

Published:2021-07 Issue:4 Volume:40 Page:765-782
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Jiang Juncai¹^ORCID,He Chuan²

Affiliation:

1. Department of Marketing, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia 24061;

2. Department of Marketing, Leeds School of Business, University of Colorado, Boulder, Colorado 80309

Abstract

In a dual channel, the manufacturer's low-price guarantee facilitates price discrimination and channel coordination and the manufacturer may choose price-beating, price-matching, or no guarantee.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference18 articles.

1. The Bright Side of Supplier Encroachment

2. Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel

3. Consumer Heterogeneity and Competitive Price-Matching Guarantees

4. How Low Is a Guaranteed-Lowest-Price?

5. On the robustness of the argument that price-matching is anti-competitive

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