Affiliation:
1. School of Management Wuxi Institute of Technology Wuxi Jiangsu China
2. School of Business Jiangnan University Wuxi Jiangsu China
Abstract
AbstractAccompanied by the surge in online consumption, increasing online reviews exert more and more significant effects on pricing decisions, as well as the restructuring and profit redistribution of supply chains. To analyze the impact of online reviews, we develop a two‐stage model of the retailer's rebate strategy, examine how the retailer's rebate affects online reviews, the consumer's perceived utility, and the retailer's profits, and discuss the optional pricing strategies.
Funder
National Natural Science Foundation of China
Humanities and Social Sciences Youth Foundation, Ministry of Education