Price Salience and Product Choice-Reference-Cited by-同舟云学术

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Price Salience and Product Choice

Published:2021-07 Issue:4 Volume:40 Page:619-636
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Blake Tom¹,Moshary Sarah²^ORCID,Sweeney Kane³,Tadelis Steve⁴⁵⁶

Affiliation:

1. eBay Research, San Jose, California 95125;

2. University of Chicago Booth School of Business, Chicago, Illinois 60637;

3. Instacart, San Francisco, California 94105;

4. University of California Berkeley, Berkeley, California 94720;

5. National Bureau of Economic Research, Cambridge, Massachusetts 02138;

6. Center for Economic and Policy Research, Washington, District of Columbia 20009

Abstract

We analyze a large-scale field experiment on StubHub.com and show that disclosing fees upfront reduces both the quantity and quality of purchases.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference22 articles.

1. On the Empirical Content of Cheap-Talk Signaling: An Application to Bargaining

2. Blake T , Coey D (2014) Why marketplace experimentation is harder than it seems: The role of test-control interference. Proc. 2014 ACM Conf. Econom. Comput. (ACM, New York), 567–582.

3. Blake T , Nosko C , Tadelis S (2016) Returns to consumer search: Evidence from eBay. Proc. 2016 ACM Conf. Econom. Comput. EC17:531–545.

4. Salience and Consumer Choice

5. Shrouded Attributes and Information Suppression: Evidence from the Field*

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5. Price, Piracy, and Search: Which Pirates Respond to Changes in the Legal Price?;SSRN Electronic Journal;2024

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