The Impact of Coupons on the Visit-to-Purchase Funnel
Author:
Affiliation:
1. Jones Graduate School of Business, Rice University, Houston, Texas 77005;
2. Samuel Curtis Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference28 articles.
1. Conditioning Prices on Purchase History
2. Are Sale Signs Less Effective When More Products Have Them?
3. Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand
4. Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
5. Mobile Promotions: A Framework and Research Priorities
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