Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategy
Author:
Publisher
Elsevier BV
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting
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1. Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons;Journal of Retailing and Consumer Services;2024-03
2. Omnichannel and consumer and retailer perceived risks and benefits: a review;International Journal of Retail & Distribution Management;2023-12-25
3. Factors affecting omnichannel buying online and return in store: evidence from fast-fashion retail;Journal of Enterprise Information Management;2023-04-03
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