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Frontiers: Supporting Content Marketing with Natural Language Generation

  • Published:2022-05 Issue:3 Volume:41 Page:441-452
  • ISSN:0732-2399
  • Container-title:Marketing Science
  • language:en
  • Short-container-title:Marketing Science

Author:

Reisenbichler Martin1,Reutterer Thomas1ORCID,Schweidel David A.2ORCID,Dan Daniel3

Affiliation:

1. Department of Marketing, Vienna University of Economics and Business, Vienna A-1020, Austria

2. Goizueta Business School, Marketing Area, Emory University, Atlanta, Georgia 30322

3. School of Applied Data Science, Modul University, Vienna, Vienna A-1190, Austria

Abstract

Supporting Content Marketing with Natural Language Generation

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

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