Consumer Fairness Concerns and Dynamic Pricing in a Channel-Reference-Cited by-同舟云学术

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Consumer Fairness Concerns and Dynamic Pricing in a Channel

Published:2022-09-15 Issue: Volume: Page:
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Diao Wen¹^ORCID,Harutyunyan Mushegh²^ORCID,Jiang Baojun³^ORCID

Affiliation:

1. Department of Marketing, Shanghai University of Finance and Economics, Shanghai 200433, China;

2. Department of Analytics, Marketing and Operations, Imperial College Business School, London SW7 2AZ, United Kingdom;

3. Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

Abstract

Effect of consumer fairness concerns on wholesale and retail price dynamics and manufacturer and retailer profits.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

http://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1395

Reference44 articles.

1. Reference-Dependent Utility, Product Variety, and Price Competition

2. Research Note—Trading Up: A Strategic Analysis of Reference Group Effects

3. Price Stickiness: Empirical Evidence of the Menu Cost Channel

4. ERC: A Theory of Equity, Reciprocity, and Competition

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3. Logistics service decision for e-commerce supply chain with fairness concern under uncertain environment;International Journal of General Systems;2024-05-31

4. Dynamic pricing strategy for content products considering consumer fairness concerns and strategic behavior;Industrial Management & Data Systems;2024-04-16

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