Search Gaps and Consumer Fatigue-Reference-Cited by-同舟云学术

Search Gaps and Consumer Fatigue

Published:2023-01 Issue:1 Volume:42 Page:110-136
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Ursu Raluca M.¹^ORCID,Zhang Qianyun¹^ORCID,Honka Elisabeth²^ORCID

Affiliation:

1. Stern School of Business, New York University, New York, New York 10012;

2. Anderson School of Management, University of California, Los Angeles, California 90024

Abstract

This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1359

Reference54 articles.

1. Choice Inconsistencies among the Elderly: Evidence from Plan Choice in the Medicare Part D Program

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