Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?-Reference-Cited by-同舟云学术

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Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Published:2023-01 Issue:1 Volume:42 Page:11-25
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Liaukonytė Jūra¹^ORCID,Tuchman Anna²^ORCID,Zhu Xinrong³^ORCID

Affiliation:

1. S.C. Johnson College of Business, Cornell University, Ithaca, New York 14850;

2. Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;

3. Department of Marketing, Imperial College Business School, London SW7 2AZ, United Kingdom

Abstract

This paper quantifies the consequences of a brand taking a political stance and measures the net effect of boycott/buycott movements on sales.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1386

Reference21 articles.

1. French Wine and the U.S. Boycott of 2003: Does Politics Really Affect Commerce?

2. Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

3. Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap

4. Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

5. Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S.

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1. Strategic Interactions in Consumer Politics: Lessons from the Sociology of Social Movements;Journal of the Association for Consumer Research;2024-09-06

2. Computational strategic communication in a data-driven world;Public Relations Review;2024-08

3. How do consumers react to LGBTQ+ activism? Evidence from mobile phone geolocation data;Maandblad voor Accountancy en Bedrijfseconomie;2024-06-18

4. Companies inadvertently fund online misinformation despite consumer backlash;Nature;2024-06-05

5. Mitigation in Marketing: Concept, Definition, and Scope;Journal of Marketing Research;2024-05-29

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