Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry-Reference-Cited by-同舟云学术

Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry

Published:2021-07 Issue:4 Volume:40 Page:685-707
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Li Xiaolin¹^ORCID,Liao Chenxi²^ORCID,Xie Ying³^ORCID

Affiliation:

1. Department of Management, London School of Economics and Political Science, London WC2A 2AE, United Kingdom;

2. CUHK Business School, The Chinese University of Hong Kong, Shatin, New Territories, Hong Kong;

3. Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

Abstract

This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

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