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Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption

  • Published:2021-11-12 Issue: Volume: Page:
  • ISSN:0732-2399
  • Container-title:Marketing Science
  • language:en
  • Short-container-title:Marketing Science

Author:

Zhang Shuo1ORCID,Chan Tat Y.2ORCID,Luo Xueming3ORCID,Wang Xiaoyi4ORCID

Affiliation:

1. Department of Marketing, Shanghai Jiao Tong University, Shanghai 200240, China;

2. Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130;

3. Department of Marketing, Temple University, Philadelphia, Pennsylvania 19122;

4. Department of Marketing, Zhejiang University, Hangzhou 310027, China

Abstract

This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

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