An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content-Reference-Cited by-同舟云学术

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An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content

Published:2023 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Zhao Clarice,Mehta Nitin,Shi Mengze

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference27 articles.

1. The multiple discrete-continuous extreme value (MDCEV) model: role of utility function parameters, identification considerations, and model extensions;C R Bhat;Transportation Research Part B: Methodological,2008

2. The price consideration model of brand choice;A Ching;Journal of Applied Econometrics,2009

3. Identification and Estimation of Forward Looking Behavior: The case of Stockpiling;Ching A;Marketing Science,2020

4. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households;P K Chintagunta;Marketing Science,1993

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Watching intensity and media franchise engagement;Quantitative Marketing and Economics;2024-06-25

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