Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
Author:
Affiliation:
1. Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742;
2. Warrington College of Business, University of Florida, Gainesville, Florida 32611
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1388
Reference15 articles.
1. Why do intermediaries divert search?
2. Search diversion and platform competition
3. The Impact of Search and Recommendation Systems on Sales in Electronic Commerce
4. Competition through Commissions and Kickbacks
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