Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment-Reference-Cited by-同舟云学术

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Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment

Published:2024-07 Issue:4 Volume:43 Page:723-733
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Gabel Sebastian¹^ORCID,Molitor Dominik²^ORCID,Spann Martin³^ORCID

Affiliation:

1. Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, Netherlands;

2. Gabelli School of Business, Fordham University, New York, New York 10023;

3. LMU Munich School of Management, Ludwig-Maximilians-Universität München, 80539 Munich, Germany

Abstract

A natural experiment reveals that an ad ban reduces sales of a grocery retailer by 6% but does not affect overall market size.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2023.0019

Reference22 articles.

1. Sales Promotions

2. The Decomposition of Promotional Response: An Empirical Generalization

3. Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment

4. How Does Assortment Affect Grocery Store Choice?

5. Inferring causal impact using Bayesian structural time-series models

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