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Applying Quantitative Marketing Techniques to the Internet

  • Published:2001-04 Issue:2 Volume:31 Page:90-108
  • ISSN:0092-2102
  • Container-title:Interfaces
  • language:en
  • Short-container-title:Interfaces

Author:

Montgomery Alan L.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management

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