Understanding how the Antecedents of Satisfaction with TikTok Influence Continuous Use Intention
Author:
Affiliation:
1. Tatung University, Taiwan
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3675669.3675684
Reference69 articles.
1. The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
2. Word of mouth communication within online communities: Conceptualizing the online social network
3. Measuring the value of electronic word of mouth and its impact in consumer communities
4. Measuring Motivations for Online Opinion Seeking
5. How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective
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