Smiling Signals Intrinsic Motivation

Author:

Cheng Yimin1,Mukhopadhyay Anirban2,Williams Patti3

Affiliation:

1. Lecturer in Marketing at Monash Business School, Monash University, Building S, 26 Sir John Monash Drive, Caulfield East, VIC, Australia

2. Professor of Marketing and Associate Dean of the School of Business and Management at the Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong

3. Ira A. Lipman Associate Professor of Marketing at the Wharton School, University of Pennsylvania, 3730 Walnut Street, 700 JMHH, Philadelphia, PA

Abstract

Abstract The nature of a person’s motivation (whether it is intrinsic or extrinsic) is a key predictor of how committed they are to a task, and hence how well they are likely to perform at it. However, it is difficult to reliably communicate and make inferences about such fine nuances regarding another person’s motivation. Building on the social functional view of emotion and the evolutionary and psychophysical characteristics of facial expression of emotions, this research suggests that displayed enjoyment, as evidenced by the size and type of someone’s smile, can serve as a strong nonverbal signal of intrinsic motivation. Taking the perspective of both actors and observers, five studies show that people infer greater intrinsic motivation when they see others display large Duchenne (vs. small) smiles, and that actors intuit this relationship, strategically displaying larger and more Duchenne-like smiles if they have an accessible goal to signal intrinsic (vs. extrinsic or no specific) motivation.

Funder

Hong Kong Research Grant Council

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

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