Affiliation:
1. Institute for Food and Resource Economics (ILR), University of Bonn , 53115 Bonn , Germany
Abstract
Abstract
Smart weeding technologies (SWT) enable substantial herbicide savings via precise sensor-based application. This can enhance agrobiodiversity and make modern agriculture more sustainable. Currently, our knowledge about what will determine SWT adoption at the farm level is limited because few mature and economically viable prototype systems are available. We conduct a pre-registered and incentive-compatible online lab-in-the-field experiment with a convenience sample of 334 active German crop farmers to assess whether pro-environmental attitude, innovativeness, and trust in farming data privacy explain hypothetical SWT adoption. We further test if an environmentally motivated subsidy, a green nudge, and a combination thereof affect adoption intentions. While attitudinal measures clearly modulate hypothetical adoption decisions in our sample, we detect no effect for the nudge and subsidy. Our findings have implications for policy and future research. Substantial policy support may be needed as long as environmentally beneficial smart farming technology remains privately less competitive than conventional alternatives. Moreover, targeting criteria for early adopters include pro-environmental attitudes and innovativeness.
Funder
Deutsche Forschungsgemeinschaft
Publisher
Oxford University Press (OUP)
Reference82 articles.
1. Experimental Methods: When and Why Contextual Instructions Are Important;Alekseev;Journal of Economic Behavior & Organization,2017
2. Inferential Statistics as Descriptive Statistics: There Is no Replication Crisis If We Don't Expect Replication;Amrhein,2019
3. Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving;Andreoni;The Economic Journal,1990
4. Is the Trend Your Friend? An Analysis of Technology 4.0 Investment Decisions in Agricultural SMEs;Annosi;Computers in Industry,2019
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献