Optimal Real-Time Bidding Strategies
Author:
Publisher
Oxford University Press (OUP)
Subject
Applied Mathematics,Computational Mathematics,Analysis
Link
http://academic.oup.com/amrx/article-pdf/2017/1/142/17689926/abw007.pdf
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2. High-frequency trading in a limit order book
3. Balseiro, S. , and O. Candogan . (2015). Optimal Contracts for Intermediaries in Online Advertising. Available at SSRN 2546609.
4. Yield Optimization of Display Advertising with Ad Exchange
5. Second-order elliptic integro-differential equations: viscosity solutions’ theory revisited;Barles;In Annales de l'IHP Analyse non Linéaire,2008
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