Optimal Real-Time Bidding Strategies

Author:

Fernandez-Tapia Joaquin,Guéant Olivier,Lasry Jean-Michel

Publisher

Oxford University Press (OUP)

Subject

Applied Mathematics,Computational Mathematics,Analysis

Reference25 articles.

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2. High-frequency trading in a limit order book

3. Balseiro, S. , and O. Candogan . (2015). Optimal Contracts for Intermediaries in Online Advertising. Available at SSRN 2546609.

4. Yield Optimization of Display Advertising with Ad Exchange

5. Second-order elliptic integro-differential equations: viscosity solutions’ theory revisited;Barles;In Annales de l'IHP Analyse non Linéaire,2008

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