Shaping public opinion through the lens of agenda setting in rolling out COVID-19 vaccination program

Author:

Medina Leslie M1,Rodriguez Janette R2,Sarmiento Philip Joseph D3

Affiliation:

1. Assistant Professor, Communication and Languages Department, School of Arts and Sciences, Holy Angel University, Angeles City 2009, Philippines

2. Dean and Associate Professor, School of Arts and Sciences, Holy Angel University, Angeles City 2009, Philippines

3. Assistant Professor, Christian Living Education Department, Holy Angel University, Angeles City 2009, Philippines

Abstract

Abstract The Coronavirus disease 2019 (COVID-19) vaccination hesitancy is a concern that the world faces. The government and private sectors are initiating measures to address this problem. Media plays a crucial role in information and extensive dissemination. This paper highlights the role of the agenda setting platform in shaping public opinion on COVID-19 vaccination program. Massive information dissemination through media can be an effective tool in educating the public regarding the efficacy of anti-COVID 19 vaccines both for self-preservation and promotion of the common good.

Publisher

Oxford University Press (OUP)

Subject

Public Health, Environmental and Occupational Health,General Medicine

Reference10 articles.

1. Building public trust: a response to COVID-19 vaccine hesitancy predicament;Vergara;J Public Health,2021

2. The truth must prevail: citizens’ rights to know the truth during the era of COVID-19;Sarmiento;J Public Health,2020

3. Rebuilding public trust: a clarified response to COVID-19 vaccine hesitancy predicament;Cordero;J Public Health,2021

4. Daily on-demand TV viewing time in selected countries worldwide 2018, by age group;Stoll

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