Marketing and the mass media: theory and myth
Author:
Publisher
Oxford University Press (OUP)
Subject
Public Health, Environmental and Occupational Health,Education
Link
http://academic.oup.com/her/article-pdf/9/2/165/1472002/9-2-165.pdf
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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3. El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo;International Review on Public and Nonprofit Marketing;2004-06
4. A Social Marketing Approach to Changing Mental Health Practices Directed at Youth and Adolescents;Health Marketing Quarterly;2004-04-01
5. Marketing Social Marketing in the Social Change Marketplace;Journal of Public Policy & Marketing;2002-04
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