Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference55 articles.
1. Aguirre García, S. coord. (2002):Marketing en Sectores Específicos. Madrid: Pirímide.
2. Aldamiz-Echevarría Gonzílez de Durana, C. (2001):La Gestiín de Marketing en ONGDs. Anílisis de sus Particularidades y Propuestas de Actuaciín. Tesis Doctoral, Universidad del País Vasco.
3. Andreasen, A.R. (1995): Social Marketing: Definition and Domain.Journal of Public Policy & Marketing, Spring.
4. Andreasen, A.R. (2001): Intersector Transfer of Marketing Knowledge. En Bloom, P.N. y Gundlach, G.T. (eds.)Handbook of Marketing and Society. Thousand Oaks (California): Sage, pp. 80–104.
5. Andreasen, A.R. (2002): Marketing Social Marketing in the Social Change Marketplace.Journal of Public Policy & Marketing, vol. 21, no 1 (Spring), pp. 3–13.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献