The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions
Author:
Affiliation:
1. CUHK Business School, Chinese University of Hong Kong, Hong Kong
2. Booth School of Business, University of Chicago, Chicago, IL
3. Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA
Funder
Council of Hong Kong
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/46/1/69/28565461/ucy062.pdf
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4. “Salience Theory of Choice Under Risk,”;Bordalo;Quarterly Journal of Economics,2012
5. “Hysteresis and Uncertainty: The Effect of Uncertainty on Delays to Exit Decisions,”;Bragger;Organizational Behavior and Human Decision Processes,1998
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