Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons
Author:
Affiliation:
1. NYU Shanghai, 1555 Century Avenue, Shanghai, China
2. University of Texas at San Antonio, One UTSA Circle, San Antonio
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/45/5/1103/27498456/ucy045.pdf
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1. Numerosity and Consumer Behavior;Adaval;Journal of Consumer Research,2013
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3. Consumer Evaluations of Sale Prices: Role of the Subtraction Principle;Biswas;Journal of Marketing,2013
4. Six of One, Half Dozen of the Other: Expanding and Contracting Numerical Dimensions Produces Preference Reversals;Burson;Psychological Science,2009
5. The Euro Impact on the Consumer Decision Process: Theoretical Explanation and Empirical Evidence;Gaston-Breton;Journal of Product & Brand Management,2006
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