Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics

Author:

Shadel William G.,Fryer Craig S.,Tharp-Taylor Shannah

Publisher

Oxford University Press (OUP)

Subject

Public Health, Environmental and Occupational Health

Reference23 articles.

1. Getting to the truth: assessing youths' reactions to the truth and “Think, Don't Smoke” tobacco countermarketing campaigns;American Legacy Foundation,2002

2. Exploring antismoking ads: Appeals, themes, and consequences;Beaudoin;Journal of Health Communication,2002

3. Anti-tobacco advertisements by Massachusetts and Philip Morris: What teenagers think;Biener;Tobacco Control,2002

4. The impact of emotional tone, message, and broadcast parameters in youth anti-smoking advertisements;Biener;Journal of Health Communication,2004

5. Determining the probability of future smoking among adolescents;Choi;Addiction,2001

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