Paid celebrity endorsement in health promotion: a case study from Australia
Author:
Publisher
Oxford University Press (OUP)
Subject
Public Health, Environmental and Occupational Health,Health (social science)
Link
http://academic.oup.com/heapro/article-pdf/16/4/333/9809170/160333.pdf
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3. The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism;Journal of Marketing Communications;2019-03-25
4. Celebrity endorsed music videos: innovation to foster youth health promotion;Health Promotion International;2018-06-11
5. Communicating ALS to the public: The message effectiveness of social-media-based health campaign;Health Marketing Quarterly;2018-01-02
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