The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism
Author:
Affiliation:
1. Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA
2. School of Business, Sejong University, Seoul, Korea
3. Northwestern University, Education City, Qatar
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2019.1590854
Reference72 articles.
1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. Identification as a mediator of celebrity effects
4. Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study
5. Bits, V. 2018. “Vegan Demographics” Accessed 10 December 2018 http://veganbits.com/vegan-demographics/
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