Why and how is the power of Big Tech increasing in the policy process? The case of generative AI

Abstract

Abstract The growing digitalization of our society has led to a meteoric rise of large technology companies (Big Tech), which have amassed tremendous wealth and influence through their ownership of digital infrastructure and platforms. The recent launch of ChatGPT and the rapid popularization of generative artificial intelligence (GenAI) act as a focusing event to further accelerate the concentration of power in the hands of the Big Tech. By using Kingdon’s multiple streams framework, this article investigates how Big Tech utilize their technological monopoly and political influence to reshape the policy landscape and establish themselves as key actors in the policy process. It explores the implications of the rise of Big Tech for policy theory in two ways. First, it develops the Big Tech-centric technology stream, highlighting the differing motivations and activities from the traditional innovation-centric technology stream. Second, it underscores the universality of Big Tech exerting ubiquitous influence within and across streams, to primarily serve their self-interests rather than promote innovation. Our findings emphasize the need for a more critical exploration of policy role of Big Tech to ensure balanced and effective policy outcomes in the age of AI.