Author:
Mardhiyani Nur Laili,Rachma Febriyani Arifa,Muntakhib Ahmad,Noviani Nur Laili
Abstract
The purpose of this article is to explain how Puro Mangkunegaran strategy utilizes the link in bio tools to obtain various information about its tourist destinations. This system is used for linking from various digital platforms, such as websites, YouTube, Instagram, TikTok, reservation applications, and also maps, as a form of strengthening destination branding. This article uses a literature review study by observing the digital platform of the Puro Mangkunegaran. There are two tourist destinations that have become brand identities, are Puro Mangkunegaran and Pracima Tuin. The link in bio tools provides a system that makes it easy to get information and restaurant reservations through one platform that can be connected to other platforms. Based on the results, Pracima Tuin has become a tourist attraction which is a selling point of the destination branding of Puro Mangkunegaran. The experience of visitors enjoying Puro Mangkunegaran, is not only during the trip, but also the ease of getting access and references about the tourist destinations they will visit.