Cooperative branding for rural destinations-Reference-Cited by-同舟云学术

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Cooperative branding for rural destinations

Published:2002-07 Issue:3 Volume:29 Page:720-742
ISSN:0160-7383
Container-title:Annals of Tourism Research
language:en
Short-container-title:Annals of Tourism Research

Author:

Cai Liping A.

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Development

Reference66 articles.

1. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991

2. The Value of Brand Equity;Aaker;Journal of Business Strategy,1992

3. Building Strong Brands;Aaker,1996

4. Brand Equity and Advertising: Advertising's Role in Building Strong Brands;Aaker,1993

5. The Influence of the Components of a State's Tourist Image on Product Positioning Strategy;Ahmed;Tourism Management,1991

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