Communicative strategy of university education: current discourse

Abstract

This paper links the relevance of the research on communicative strategy in the frameworks of current university education and national public school system as a whole to fill the gap within both scientific Scholarship and pragma studies that reflect on novelty and changes of conditions and tasks for the development language education in the polyphony of the cultural information and educational spaces as a dominant value of social life of man and the society. This manuscript presents for consideration and discussion some of the authors’ findings of personification of training and learning as a priority of recurrent education and of axiology that involve and constitute the comprehensive model of a) transformations of the requirements for language proficiency of an individual, b) changes of structural, functional and communicative approaches to teaching/training and learning goals, c) selection of knowledge content and methodology of programming and planning in terms of integration processes. In conclusion, the statement of development of functional literacy of a personality in the chaotic space of the multicultural world of global communication and pluralistic essence of the era of postmodernism is suggested as of prior significance.