Creative Research on Rural Tourism Products Based on TAIM Model – Take Xintian Village of Quanzhou County as an Example

Abstract

At present, the development of rural tourism in China is faced with the embarrassment of "small scale, flat resources" and the lack of creative planning methods, which leads to the serious problem of the simplification and homogeneity of rural tourism products. From the perspective of cultural creativity, this paper puts forward TAIM model of rural tourism product development, and takes "Guangxi district-level rural tourism poverty alleviation village" Xintian village of Quanzhou county as an example to make an empirical analysis of this model, in order to provide some inspiration for the development of rural tourism products in China.