Is broadcaster always effective in rural tourism promoting? The congruence effect of broadcaster–rural tour in live streaming-Reference-Cited by-同舟云学术

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Is broadcaster always effective in rural tourism promoting? The congruence effect of broadcaster–rural tour in live streaming

Published:2023-08-03 Issue:8 Volume:28 Page:877-888
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Wang Lei¹^ORCID,Sun Yonglong¹,Wang Kai²^ORCID,Niu Jinwen³^ORCID,Ren Qiancao¹,Chen Wei¹,Li Ruoxin⁴

Affiliation:

1. School of Management, Northwest Minzu University, Lanzhou, People’s Republic of China

2. International Business School, Hainan University, Haikou, People’s Republic of China

3. School of Economics and Management, Taiyuan Normal University, Taiyuan, Shanxi, People’s Republic of China

4. School of Management, Nanjing University of Posts and Telecommunications, Nanjing, People's Republic of China

Funder

Art Project of National Social Science Fund

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2023.2276847

Reference58 articles.

1. Customer retention: a potentially potent marketing management strategy

2. The factor structure of source credibility as a function of the speaking situation

3. Multiple Routes for Social Influence: The Role of Compliance, Internalization, and Social Identity

4. Understanding collaborative consumption: Test of a theoretical model

5. Measurement of Consumer Susceptibility to Interpersonal Influence

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1. The congruence effect in tourism activity marketing: the difference between virtual influencers and human influencers;Current Issues in Tourism;2024-09-07

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