Abstract
Owing on decreased the marketing performances on automotive industries- energy generation, and storage industry in many firms. The research inquired of research gap within pursues the market- positions that it was conduct within resources of the corporate. Therefore, the research method conducted the one step approach within the confirmed strategy that conduct within an equation’s structural hybrid-model. The results- data was significantly contributed to the goal setting theory that it could drive to improve and enhanced within an innovation evidence in the digital-marketing and encompassed the marketing strategies that could pursued the market positions within the firms in the automotive fully electric vehicles industry as firms policies that innovation effort in digital marketing more focused than task marketing strategies and top managers.