ACCULTURATIVE ICONIC PRODUCT ATTRACTIVENESS AND MARKETING PERFORMANCE
Author:
Publisher
Journal of Global Strategic Management
Subject
Religious studies,Cultural Studies
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. The effects of multidimensional perceived heritage on customer behavior across independent and franchise restaurant contexts;Journal of Foodservice Business Research;2023-07-30
2. Information Accessibility and Market Responsiveness: The Mediating Relational Capability to Enhance Business Performance;Studies in Business and Economics;2022-04-01
3. Study on the development the market position company of fully electric vehicles;E3S Web of Conferences;2021
4. Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda;Asian Journal of Business and Accounting;2020-06-26
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