Digitalization trend in business

Abstract

The aftermath of the pandemic in 2020 shocked the country’s economy, but at the same time, the desire to keep the business allowed, in record time, to completely rebuild the usual patterns of behavior in the implementation of business processes across all sectors of the economy. The inability to go to work, solve everyday issues, carry out a commodity-money exchange, allowed the remote service model to burst so rapidly. The construction of a mechanism for the formation of work on the basis of electronic platforms, software products, Internet sources made it possible to form a single development trend - digitalization. This process is inextricably linked with the Internet, the digitization of the actions of all market participants. In this article, using the banking sector as an example, the main problems of modern digital services are considered, based on which the main directions of innovation are put forward, as well as promising areas of investment are substantiated.