Prospects for the Development of Innovations in Digital Marketing

Author:

Fokina Olga V.ORCID,Sozinova Anastasia A.ORCID,Volkov Sergey V.ORCID,Rychkin Vitaly V.ORCID,Orlov Pavel V.ORCID

Publisher

Springer Nature Switzerland

Reference32 articles.

1. 165 statistics on digital marketing changing strategy for 2023. (2023). Xmldatafeed. https://xmldatafeed.com/165-statisticheskih-dannyh-po-czifrovomu-marketingu-menyayushhih-strategiyu-na-2022-god. Accessed May 10, 2023.

2. Advertising market volumes. (2022). ACAR—Association of Communication Agencies of Russia. https://www.akarussia.ru/knowledge/market_size. Accessed May 10, 2023.

3. Blanutsa, V. I. (2021). Spatial diffusion of digital innovations: trends, problems and prospects of empirical research. Spatial Economics, 17(4), 118–142. https://doi.org/10.14530/se.2021.4.118-142

4. Budagov, A. S., & Molchanova, R. V. (2022). The future of digital technologies in marketing. Actual Problems of Economics and Management, 2(3), 16–23.

5. Chatbot development trends in 2022. (2023). BotCreators. https://botcreators.ru/blog/trendy-razvitija-chat-botov-v-2022-godu. Accessed May 11, 2023.

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