Financial and marketing analysis of pedada syrup (Sonneratia caseolaris L.) in Sei Nagalawan village, North Sumatra province, Indonesia

Abstract

Sei Nagalawan village is one of the coastal villages in Perbaungan district, Serdang Bedagai regency that has the potential of mangrove ecosystems. Some fishermans in this village use pedada fruit (Sonneratia caseolaris L.) to be processed commercially into pedada syrup. Pedada syrup is marketed in mangrove tourist sites of Kampung Nypah and around Perbaungan district. This research aimed to analyze the financial feasibility, flow and marketing margins of the pedada syrup making business conducted by the Sei Nagalawan village community. The method used is quantitative descriptive analysis on the business actors processing, distribution and marketing of pedada syrup. The results showed that the business of making pedada syrup was feasible with an R/C ratio of 5, a break event point of 17 bottles and a payback period of 2 production cycles. The marketing flow of the pedada syrup business consists of 2 channels, namely the short line (direct) marketing channel and the long line marketing channel. The profit margin obtained by the producer through the short line marketing channel is IDR. 9.000,-/bottle. In the long line marketing channel, the margin obtained by producers is IDR. 6.000,-, collectors of IDR. 1,000, and retailers IDR. 2,000,per bottle.