The role of the concept of corporate social responsibility in promoting goods and services in the economically developed countries

Abstract

As companies lost their reputation amid ethical scandals, socio- ethical marketing as well as social responsibility concept, became vital components and a fundamental difference of successful companies. This shift towards socially responsible marketing is indicative of shifting the focus from production and goods/services to the consumer and his philosophy of life, as well as to social ethics. However, with the changing environment especially in digitization encompassing all spheres of society, companies also have to improve their marketing tools including marketing communications as a key factor in the formation of the socially oriented relationships between manufacturer and consumer.