Advancing Non-compensatory Choice Models in Marketing-Reference-Cited by-同舟云学术

Advancing Non-compensatory Choice Models in Marketing

Published:2017-06-22 Issue:1-2 Volume:5 Page:82-92
ISSN:2196-291X
Container-title:Customer Needs and Solutions
language:en
Short-container-title:Cust. Need. and Solut.

Author:

Aribarg Anocha,Otter Thomas,Zantedeschi Daniel^ORCID,Allenby Greg M.,Bentley Taylor,Curry David J.,Dotson Marc,Henderson Ty,Honka Elisabeth,Kohli Rajeev,Jedidi Kamel,Seiler Stephan,Wang Xin

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Software

Link

http://link.springer.com/article/10.1007/s40547-017-0072-0/fulltext.html

Reference87 articles.

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3. Andrews R, Manrai AK (1998) Feature-Based Elimination: Model and Empirical Comparison. In: European Journal of Operational Research 111(2):248–267

4. Andrews RL, Manrai AK (1999) MDS maps for product attributes and market response: an application to scanner panel data. In: Marketing Science 18(4):584–604

5. Andrews RL, Srinivasan TC (1995) Studying consideration effects in empirical choice models using scanner panel data. In: Journal of Marketing Research 32(1):30–41

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