1. Pine Joseph, Gilmore James. The experience economy. translated by Yeliang Xia (Beijing mechanical industry publishing house, 2008)
2. Brakes Joskol, A theory of consumer experiences (Columbia University, 2001)
3. Jianxun Chen, Multiple levels of customer experience and prolong the life cycle of strategic choices (Statistics and decision making, 2005)
4. Wei Song, B2CE-commerce customer experience impact on customer loyalty research (JINAN: SHANDONG University, 2012)