Main Obstacles to the Development of International Tourism and Ways to Solution Them in RA

Abstract

The contemporary challenges in the global economy, coupled with the current socio-economic landscape in Armenia, underscore the critical need to enhance the competitiveness of the country's economy. In this context, the promotion of international tourism emerges as a pivotal element in bolstering Armenia's economic competitiveness. Historically, tourism was a rapidly advancing and promising sector in Armenia until the onset of the COVID-19 pandemic. Despite its potential, the development of international tourism in Armenia faces a spectrum of challenges and opportunities. Over the years, both objective and subjective factors have impeded the growth of the tourism sector and its global integration. Conversely, Armenia boasts a wealth of assets, including a profound historical and cultural heritage, diverse geographical terrain, a rich natural environment, strategic transit capabilities connecting west-east and south-north directions, a unique culture, and various other elements that position it as a country with immense tourism potential. The primary objective of this article is to pinpoint the key impediments thwarting the progress of international tourism in Armenia while concurrently highlighting the opportunities that can propel the industry forward. By discerning these factors, stakeholders can strategically address challenges and leverage the inherent advantages, paving the way for the optimal realization of Armenia's tourism potential.