Affiliation:
1. Shandong Normal University
Abstract
This paper took the regional product quality asthe object of study. Firstly this paper took advantageof PESTEL model tostudy factors of regional product quality from the enterprise external environmentand strategic perspective. Built regional product quality indicator system ofsix aspects from political, economic, social,technological, environment and legal. Then established evaluation modelby gray relational analysis model. The next step is to analyze the variousfactors by expert scoring method. The results can show the influence degree offactors. Scienceand technology spending, Regional GDP are Local fiscal revenue are the topthree important factors. Finally, based on the evaluationresults of the analysis, provided a reference for improving the quality ofregional products.
Publisher
Trans Tech Publications, Ltd.
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