Affiliation:
1. Politehnica University of Bucharest
Abstract
Several researches were focused on identifying the chromatic preference in general and on detecting the differences between women and men regarding the colour choices. Usually, researches are carried-out in a theoretical framework, considering that the preferred colours are invariant to their support. The experiment presented in this paper studied the chromatic preference considering three cases: neutral case (colours per se), low-tech products (colours on mugs) and high-tech products (colours on Lytro cameras). Also, the research studied the chromatic preference in terms of types of colours (focal, light, dark and intermediate).
Publisher
Trans Tech Publications, Ltd.
Subject
Mechanical Engineering,Mechanics of Materials,Condensed Matter Physics,General Materials Science
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