Color Preferences and Cultural Variation-Reference-Cited by-同舟云学术

Color Preferences and Cultural Variation

Published:1968-06 Issue:3_suppl Volume:26 Page:1203-1206
ISSN:0031-5125
Container-title:Perceptual and Motor Skills
language:en
Short-container-title:Percept Mot Skills

Author:

Choungourian A.¹

Affiliation:

1. American University of Beirut

Abstract

160 American, Lebanese, Iranian, and Kuwaiti university students, with equal number of males and females in each group, expressed their preferences for 8 Ostwald hues (Red, Orange, Yellow, Yellow-green, Green, Blue-green, Blue, Purple) through the method of paired comparisons. Definite cultural and some sex differences were found. Results are discussed in view of the current preconceptions about cultural and sex differences in color preferences.

Publisher

SAGE Publications

Subject

Sensory Systems,Experimental and Cognitive Psychology

Link

http://journals.sagepub.com/doi/pdf/10.2466/pms.1968.26.3c.1203

Reference8 articles.

1. RACE PSYCHOLOGY

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