STUDY OF BIODIVERSITY IN PRESERVING THE PRODUCTION AND MARKET POTENTIAL OF THE HONEY MARKET IN UKRAINE IN CONDITIONS OF DISTURBANCE

Abstract

Objective. The purpose of this work is to present the results of the study of the Ukrainian honey market, to analyze the factors of formation of the production and marketing potential of the honey market in Ukraine during the period of disturbances, to systematize the characteristics of bee breeds in the context of biodiversity analysis in the context of environmental genocide and to develop directions for the conservation and restoration of biodiversity in order to preserve the production and marketing potential of the honey market in Ukraine. Design/methodology/approach. The research on honey market conditions included various methods such as synthesis and analysis, comparison, and scientific generalization. Statistical methods were also utilized to evaluate the structure and dynamics of the market, and data from different sources such as the State Fiscal Service of Ukraine, the Food and Agriculture Organization of the United Nations FAOSTAT, and the State Statistics Service of Ukraine were collected and analyzed. Conclusions. The impact of the disturbances has significantly affected the production and sales potential of the honey market and has exacerbated the need to address a number of pressing sectoral and macro-level issues. The main factors influencing the production and demand for beekeeping products at the industry level are the following: a 9.2 % increase in the number of bee colonies in 2016–2019, favorable weather conditions, the use of branding to promote the demand for a wide range of honey and its derivatives, the development of logistics and e-commerce (which have a positive trend). The main factors of macro-influence are the impact of disturbances, such as the spread of the pandemic, which stimulated a sharp increase in consumption in the domestic and foreign honey markets, as well as the signing of the EU-Ukraine Association Agreement in terms of increasing honey export quotas (with a 0 % duty rate on honey (which contributes to the development of the industry). The war in Ukraine in 2022 will have a negative impact on the beekeeping sector, given the concentration of a large share of producers in the combat zone, losses of apiaries and bee colonies, threats to biodiversity due to the environmental crisis in the temporarily occupied territories, theft of products in distribution centers and retail chains. Practical implications. The results of the study are of interest to both honey market participants, such as organized apiaries and private beekeepers, and related industries: farms and agroholdings for growing honey crops and other producers of honey crops who are interested in implementing regional logistics systems in the beekeeping sector based on clustering, cooperation and other forms of cooperation; cooperation of honey producers, retail chains and intermediary organizations in the field of honey marketing who are interested in developing the honey market on the basis of marketing. The proposals for the development of the production and marketing potential of enterprises in the honey market are also of interest to the NGO “Association of Beekeepers of Ukraine” and the NGO “Union of Beekeepers of Ukraine”, which are proposed to register beekeepers in accordance with the Map of Breeding Apiaries of Ukraine, and to regulate the use of the honey base, maintaining an accounting system, forming a marketing system, controlling the import-export of honey, planning the development strategy of the industry, registering clusters of beekeeping communities, providing incentives for the introduction of modern technologies and innovations in honey production, and promoting job creation in the field of beekeeping. Originality/value. The results of the analysis and the contribution of biodiversity in the beekeeping sector to the preservation of the production and marketing potential of the honey market in Ukraine are presented. The state and development trends of the Ukrainian honey market are analyzed, the factors influencing its development in the face of disturbances are identified. The SWOT-analysis of the Ukrainian honey market in the conditions of disturbances is carried out.