Knowledge Transfer and Organizational Memory: An Events Perspective

Author:

Muskat Birgit,Deery Marg

Abstract

Although there is substantial research on various elements of knowledge management in organizations, there is a gap in our understanding of how event organizations transfer knowledge. We address this gap using qualitative interview data and show in our results that knowledge transfer processes can be categorized into three distinct phases: 1) preevent, 2) event operations, and 3) postevent. Event managers and staff mostly transfer explicit knowledge preevent; yet, tacit knowledge is transferred during the event operations. However, tacit knowledge is rarely converted into explicit knowledge in the postevent phase, and organizational memory is largely underutilized. Practical implications are deduced, suggesting for event organizations to adopt a more strategic approach to knowledge transfer. We suggest that event management then operates more effectively in this fast-paced and knowledge-intensive business environment, and better integrates heterogeneous event staff, including both paid employees and event volunteers.

Publisher

Cognizant, LLC

Subject

Marketing,Tourism, Leisure and Hospitality Management,Business and International Management

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