Author:
Robertson Martin,Yeoman Ian,Smith Karen A.,McMahon-Beattie Una
Abstract
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame,
this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities
for music festivals of the future. It is proposed that this technique may aid positive social outcomes.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by
38 articles.
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