Affiliation:
1. Oxford Brookes Business School, Oxford Brookes University, Oxford, UK
Abstract
Over the last few decades, storytelling, as a subject for study, has grown exponentially across a number of interdisciplinary fields. However, it remains underdeveloped in event management research, and specifically concerning festival experiences. Following a critical review of the
existing research that has contributed to current understanding of storytelling within festival contexts and highlighting the key arguments of these publications, this article provides a comprehensive overview of how storytelling is currently understood within festival contexts. Extending
the literature, this article introduces the contributing articles of the Special Issue, which demonstrate the value of storytelling for audiences, hosts, and researchers. This article closes with a call for more research into storytelling within festival contexts and encourages future studies
to address the identified gaps to help progress understanding of storytelling, its practice and dynamics, and its value for festival experiences.
Cited by
1 articles.
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